Hello

Jessica is...a dot-connector.endlessly curious.right-brained.left-handed.Jessica Phan.

Product & brand designer. Builder at heart.

I help founders and teams turn ambiguity into products, brands, and experiences people care about.

From the Field Notes

There’s always another reason to wait. Looking back, the decisions that changed me didn’t come with certainty — the leap came first.

On taste, restraint, and why the best work is the one where nothing else needs to be — especially in the age of AI.

Progress beats polish. Vulnerability beats perfection. Here’s how wabi-sabi can help early teams move faster — without tipping into chaos.

Worked with