About Jessica Phan — Jessica Phan

About

I turn ambiguity into products, brands, and experiences people care about. The work is never really about software — it’s about designing meaningful experiences, whether that’s a product, a place, or an idea shared through writing.

Today I help founders and teams through consulting, writing Field Notes, and building whatever curiosity leads next.

Collage portrait of Jessica smiling, layered with torn paper, a microphone, an open book, jewelry, and a winding blue path

What guides me

Stay curious.
Keep asking questions long after everyone else thinks they know the answer.
Have grit.
Most things worth making take longer than you think.
Be kind.
How we make things matters as much as what we make.
Show gratitude.
Don’t let ambition make you miss the life you’re already living.

Fun facts

I worked on a car assembly line.
College summers sealing cars, bolting seatbelts, installing ECUs — and learning a thing or two about grit.
I’ve designed holiday collections still sold today.
A handful of luxury wreaths and holiday collections for Balsam Hill in 2010 — still on shelves years later.
I’ve spent Saturdays hacking with legends.
One Saturday call put me in a room with founders of Figma, OpenSea, and OpenRouter. We made a thing called Ethmoji.
I founded a jewelry brand on the side.
Hathorway — geometric pieces in upcycled buffalo horn. One ring sold at SFMOMA and was worn by the leading lady in Netflix’s Clickbait.
I built the postpartum support I couldn’t find.
Co-founded Ritual Meals after my first pregnancy — brand, marketing, content, and code for nourishing meal delivery.
I’ve wired our entire house with my husband.
Outlets, circuits, and everything in between — side by side.