Dear people building something,
I really like the beginning.
The messy part. When the idea is still half formed, the path isn’t obvious, and someone has to start connecting the dots.
That’s usually where I’m happiest.
I’ve spent most of my career in 0→1 environments as a founding designer, sometimes the solo designer, sometimes player-coach, and sometimes a founder myself.
And still, I’m someone who likes opening Figma (actually, these days, Cursor) and making the thing myself.
I’m open to collaborating.
That might mean shaping a new product, helping a founder give an idea form, advising a team, joining something more deeply, or simply being another creative brain in the room.
I’m interested in good people, interesting problems, and work that feels worth caring about.
- I like figuring out the big ideas, then zooming in to sweat the small details.
- I like asking what and why we should build before jumping into how.
- I care about how product, brand, story, and craft fit together — the overall experience.
- I like making complicated things feel simple, thoughtful, and human.
- I like being there before everything makes sense.
A lot of my work starts the same way: curiosity first, then figuring out what to make.
I’m not an expert in one industry. I’ve worked across crypto, HR tech, education, AI, ecommerce, enterprise, and a few things in between.
I think of myself more as a specialist design generalist: someone who can zoom out, connect the dots, and then get close enough to the work to make it real.
Tell me what you’re building, what you’re excited about, and where you’re stuck.
You don’t need to have it all figured out. Actually, I might prefer that you don’t. We can figure it out together.
